ROUTES TO ROOTZ
FORMELY KNOW AS HIKE MTL
Hike MTL was in need of a complete rebrand that would not only reflect the new changes to come within the company but also grow with the expansion of their programming across Canada.
Routes to Rootz came to us in need of a refresh and that’s what we delivered. Our team carefully curated the strategy for the updates covering programming, environmental pillar integration, new naming and tagline, and many other aspects so that the rest of our team could create the new visual identity. The branding included a fresh new logo and sublogo, new colour palette and font, and social media strategy all turnkey and ready for use and integration.
