A full brand reset for a media company at a turning point. Gonez Media came to us with momentum, but without a unified identity to support where they were headed. Our role was to bring clarity to the ecosystem and build a foundation that could scale nationally.

We led the development of a comprehensive brand strategy, grounding the company in a clear mission, vision, and positioning that reflects its ambition to become a leading cultural voice in Canada. From there, we translated that strategy into a cohesive brand system, designing a new parent identity and a suite of subsidiary logos that work both independently and as a connected whole.

The result is a unified, future facing brand that moves with intention, scales with ease, and gives the entire team a shared language to build from.