HIKE MTL

Physical activity is key to a healthy and prosperous life. That’s why HIKE MTL is here to promote outdoor physical activities while simultaneously erasing the stigma between the Black community and active, healthy lifestyles. Through destigmatizing and reducing the barriers for the Black community, we were able to create a safe environment for the BIPOC community to engage in and uphold the brand’s existing essence through logo redesign and videography content. Taking up space one climb at a time!